Fundraising Ideas
Your organisation is free to use its wonderful number for a single campaign, or as a central component of future fundraising activities.
Wonderful numbers can be promoted in many ways:
- on your website
- on email signatures
- on flyers and brochures
- on outdoor media
- on televison and radio
- at events
- on business cards and letterheads
Our free email newsletter (subscribe using the form on the right) carries further information and advice about promoting your number along with examples of successful campaigns from other charities and non-profit organisations.
Complying with the regulations
Wonderful telephone donation lines are Premium Rate Numbers and are regulated by PhonepayPlus.
PhonepayPlus provides detailed Help Notes on the use of Premium Rate Numbers and links to key information are given below.
- Pricing Information - A PDF Help Note from PhonepayPlus
- Avoiding inappropriate promotions - A PDF Helpnote from PhonepayPlus
The PhonepayPlus 11th Code of Practice
We must draw your attention to S7.9 of the 11th Code of Practice from PhonepayPlus which relates specifically to fundraising and charitable promotions, stating:
Service providers should be aware that the scope of such services is limited by legislation relating to charities.
The promotional material for fundraising (whether or not for charitable purposes) and charitable promotions must make clear:
- either the total sum per call or the amount per minute which will be paid to the beneficiary,
- the identity of the beneficiary,
- any restrictions or conditions attached to the contribution to be made to the beneficiary.
Further information is available from the wonderful team on 0300 321 3000 or from the Compliance Team at PhonepayPlus.