The Great Generation - Sometimes it falls upon a generation to be great

By Carmen James

02 Apr 19

The Great Generation is a social enterprise with charitable status. They are committed to challenging the prevailing issues felt by communities living in tough economic and social conditions.

They deliver experiential learning programmes in which students and professionals use their skills in collaboration with a local community in the developing world to address a specific local problem.

They believe it is individuals and communities learning and acting together that releases untapped potential to make the most of our resources: people and the planet.

The Great Generation find that positive social impact happens when projects are built to respond to local needs in close cooperation with local partners to support and own the project after the team has left, thus leaving a legacy to be taken over by the following generations; creating a relay team of experts.

Their projects are condensed to two weeks on the ground thus permitting professionals and students to find time to take part. They focus on education, income generation and community development in response to local needs.

Participants fundraise for their participation in their project and for any investment in the community, and are encouraged to become ambassadors of the community after their return. With over 50 projects delivered they have seen some amazing results and met some wonderful people – be it their participants, their local partners or the communities on the ground.

Their name is inspired by a quote from Nelson Mandela, and sums up what they are aiming to achieve:

Sometimes it falls upon a generation to be great. You can be that great generation.



We put a couple of questions to The Great Generation:

1.    How did you discover Wonderful?

Our last provider is about to shut down and we had to find a new alternative. A cost benefit analysis put Wonderful at the top.

2.    Did you have any initial reservations about the platform? If so, what are they and have they since been overcome?

It seemed almost too good to be true to have a provider not charging any admin or card fees. We kept on looking for a catch, but could not find one. To the contrary, we are pleasantly surprised by the ease of use and the personal connection to the team.

3.    What made you decide to become a Wonderful charity?

Financial considerations in the first place. We are a small organisation. Our participants work really hard to fundraise for their project participation and to make a difference in the communities we work with. Every penny counts.

4.    How has Wonderful helped your charity in particular?

The ease of use saves time, and every penny not deducted in fees helps us deliver our projects. We also find that it works for payments from everywhere geographically. Germany has been a problem for us at times with our last provider.

5.    Tell us about a particular appeal or fundraising page that is worthy of mention.

We have several participants fundraising for the Buikwe District Teachers’ Forum – a workshop style teacher training project in Uganda. We are looking for more teachers to take part and help us improve the quality of education in Uganda, and would of course appreciate any funds going towards the fundraisers: Team Chesterton, Rosalie Woods, Rebecca & Chris Butler and Neil Kelly. To participate please check out this link.

6.    If we limited you to just three words to describe Wonderful, what would they be?

Straightforward - Works- Wonderful

Main partner

The Co-operative Bank are proud to be the main sponsorship partner of the Wonderful Organisation supporting charities to make a difference by ensuring 100% of donations go directly to doing good. Learn more about the Bank’s values and ethics.

Corporate sponsors

Our Sponsors support the platform in kind by providing access to commercial and professional services on a pro-bono basis; through staff secondment and access to volunteers; or by making financial contributions to cover our operating costs.

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What makes us wonderful?

We recognise the selfless commitment made by fundraisers who train for months to run marathons, face their fears by jumping out of aeroplanes or open their homes to the community for charity bakes and coffee mornings. We believe the charities they support should receive EVERY PENNY from their fundraising efforts.

We also believe that Gift Aid (a scheme enabling charities to reclaim tax on donations made by UK taxpayers) should be directed IN FULL to the charities. This is why the Wonderful Organisation does not generate profit (or even cover costs) by deducting money from fundraisers' sponsors or Gift Aid contributions.

We are a non-profit organisation funded entirely by like-minded, philanthropic businesses. That's what makes us wonderful!

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